10 Tips for Successful Banner Ads
Tips for Facebook Banners
Ten More Tips for an Effective Banner Ad
So the general gist...keep it simple! Yoou don't need crazy amounts of animation to communicate your message. Work to make it clean, concise, and succinct. Plus, the simpler it is, the more chance the file size will remain low. Keep in mind the things about banner ads that really get on your nerves. Make it a banner ad that YOU would click on!
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