The Fun Theory

One of the things I love most about graphic design is the impact we have as designers. We can make people want something, we can persuade, tell a story with a look or a typeface, we can change the world. With the world wanting things faster, better than ever before and with this kind of responsibility it's easy to forget how design can be simple and yet so effective.
Here's The Fun Theory, "dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better."
The following video is a campaign to convince more people to use the stairs instead of the escalator.

Learn more at: http://www.thefuntheory.com/